Sony Ericsson has announcesd an advertising media first as it teams up with Bauer Media’s lads' mag, FHM, to create the first magazine campaign entirely shot on a mobile phone camera, in order to promote the new Sony Ericsson C905 Cyber-shot handset. The five-figure deal sees the phone camera creative advertorials run in the December 2008 issue of FHM, which went on sale yesterday, to target the Christmas shopping season.
The Sony Ericsson C905’s unique selling point is its ability to reproduce high quality prints at any size, further blurring the line between dedicated digital cameras and cameraphones. Bauer Media developed the creative idea to put the product to the test for the advertorial and set up a photography shoot using professional lighting, models, hair, make-up and an expert fashion photographer - the twist being that the shot was taken on a Sony Ericsson C905 Cyber-shot mobile phone.
“This is an amazing opportunity for us show off the capabilities of our new phone,” says
Sony Ericsson UK & Ireland Marketing Director, David Hilton. “The audience and timing of this campaign is perfect for generating a buzz within the gadget-mad young men of Britain, just as their Christmas wish lists are being created.”
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