این تیتر رو دوستان چی معنی می کنند :
Message content in keyword campaigns, click behavior, and price-consciousness: A study of millennial consumers
و این رو : Because of their deeper thought processes, they should be more likely to account for both the costs and benefits of an increased refund depth offer to the retailer when forming their store price perceptions (as opposed to focusing on the cost aspect only, as do less price conscious consumers, whose price information processing is proposed to be more shallow).
مخصوصا از قسمت of and increased به بعد