Sony Mobile’s MWC Press Conference times confirmed; new Xperia handsets planned
We have just received our formal invitation to the Sony Mobile press conference at the MWC trade show in Barcelona later this month. There is not too much to add to the previous early invites that went out in
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. Mark 18.00 CET (17.00 GMT) on Sunday 26 February in your diary as this is when it will be taking place. We expect there to be some kind of live webcast on the day too, although this remains unconfirmed. “
Find out what’s new and what’s next!” is the strap line so it’s pretty much a given that we will some new Xperia handsets being launched.
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that the LT22i Nypon (Xperia P), MT27i Pepper and ST25i Kumquat (Xperia U) will make an appearance. Also note the top left of the invitation, “Xperia Sony Smartphone” – perhaps a new logo for Sony’s wholly acquired smartphone business? Who knows, but we expect more details at the end of the month.
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For those who like to try different custom ROMs, having a recovery in place is essential. The whole process has been made much easier for the 2011 Xperia line-up thanks to a ClockworkMod Recovery auto-installer that was created by xda-developer members pvyParts & nobodyAtall. The great thing about this solution is that CWM will install onto the system partition which means you can even use it with a locked bootloader. pvyParts says that the app should work with the 2011 Xperia line-up but also explicitly lists supported phones as the Xperia arc, arc S, mini, mini pro, active, neo and PLAY (mixed reports of this working on the PLAY). To install this you’ll need root and you must be running the stock Android Gingerbread ROM. As always, when trying something like this, make sure you have a backup first. Click
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for all of the details:5:.
Xperia S wins fast capture shootout against iPhone 4S, Lumia 800 and Galaxy SII
حوب خلاصه یه خودی نشون داد سونی :31: توی این تستی که انجام دادن گوشی اکسپریا اس سریعتر از بیقه گوشی های که تست شده عکس گرفته :10::40:
The guys at Phones 4u have published a humorous camera shootout between the upcoming Sony Xperia S and three major competitors including the Apple iPhone 4S, Samsung Galaxy S II and Nokia Lumia 800. This is not a comparison in the traditional sense i.e. you won’t find camera samples to pore over in detail. However, they compared the practical side of having a camera smartphone in your pocket, namely they tested how quick it takes to shoot a picture from a standing start. To be fair, we’ve
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how fast the Xperia S is at capturing a photo from standby and we didn’t think the other phones had a chance. Two of the phones don’t have a dedicated shutter button (Galaxy S II and iPhone 4S) which means they came last. The Xperia S was the clear winner in this test, capturing a photo in 1.8 seconds, just over the 1.5 seconds that
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.
The Lumia 800 came second pitching both phones into a final duel to see which could produce the best picture from a standing start. The Xperia S came on top here too, with the judges being swayed by the sharp picture and the phone’s Reality Display when viewing the picture on the phone. See the video of the test below.
Via
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.
Sony planning £15m UK marketing campaign for Xperia S
سرمایه گذاری 15 میلیون پوندی سونی روی اولین گوشی این شرکت که قراره این تبلیغات تو مارکت ها و رسانه و تلوزیون و... قرار انجام بشه
Sony Mobile Communications is planning to spend up to £15 million marketing the Xperia S in the first three months of launch according to
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. The mass-market campaign will include TV, cinema and billboard advertisements. The Xperia S will be the first Sony-branded Xperia smartphone to launch following the buyout of Ericsson from the Sony Ericsson joint venture. The campaign is believed to leverage Sony’s ‘four screen’ strategy, highlighting the crossover of Sony’s televisions, tablets and laptops with the new Xperia. All major
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will carry the Sony Xperia S on launch.
