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Sony Ericsson warning stuns ailing mobile sector
By Tarmo Virki, European technology correspondent Tarmo Virki, European Technology Correspondent
HELSINKI (Reuters) – Sony Ericsson sparked fresh fear of crumbling consumer demand on Friday when the world's No 4 handset maker said it would sell barely half of the phones it sold last quarter.
Shares across the wireless sector dropped sharply on the news, with Ericsson (ERICb.ST) 7 percent lower and top handset maker Nokia (NOK1V.HE) 4.7 percent down by 0840 GMT (4:40 a.m. EDT).
Sony Ericsson said it expects to sell just 14 million phones in January-March, hit by weak demand and retailers cutting their inventories. Analysts polled by Reuters in January expected between 15.5 million to 21.8 million phones sold.
"Investors are questioning the whole market now, even though I think the issue for Sony Ericsson is more company specific," said Jari Honko, analyst with eQ Bank.
Overnight, smaller rival Palm Inc (PALM.O) reported a widening loss for the December-February quarter and said revenue sank 70 percent from a year ago.
Sony Ericsson (6758.T) said it expected to make a pretax loss of 340-390 million euros ($459 million-$526 million) in the quarter as it heads into a second year of losses.
"It's a real catastrophe. Those are very big losses and they are probably losing a lot of market share," said Greger Johansson, analyst firm at Redeye.
"It's obvious that the volumes are much lower than the market had thought. And first and foremost, the losses are much, much bigger," he said.
Sony Ericsson, the no. 4 global handset maker after Nokia, Samsung (005930.KS) and LG (066570.KS), said it expects gross margins to decline both year-on-year and sequentially.
"These disappointing results come as little surprise given the current weakness of the Sony Ericsson portfolio and the challenging market conditions it faces in the markets where it is strongest," said Ben Wood, Research Director at CCS Insight.
"With competition intensifying it is going to be a tough task to regain momentum until new products appear and economic conditions improve," Wood said.
Sony Ericsson's success has been built on a strong offering of mid-range phones with high-quality cameras and music players, but this part of the cellphone market is seeing the sharpest fall this year as operators dole out subsidies to more expensive phones.
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http://news.bbc.co.uk/2/hi/business/7954367.stm
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مخلصیم .
