# Hardcover: 238 pages
# Publisher: Springer; 1 edition (February 24, 2005)
# Language: English
It's rare that a European book on branding is endorsed by American gurus such as Philip Kotler, Kevin Kelly and Tom Peters - even marketing guru Seth Godin calls this book "one of the very best marketing books of the year".
The strength of this book is not only its message, but in the simple way it delivers this message - through a range of anecdotes and good illustrations.
Addressing professionals working in management, sales, marketing, PR and human resources "Storyteling - Branding in Practice" is probably the first of its kind to provide a practical, hands-on set of tools for companies to apply storytelling strategically as a source to competive power.
In a few hours the book will give you insights into:
- how storytelling can be applied in a business context
- how and where to find stories about your company or brand
- how to tell these stories in a way that benefits business
حجم:13005 کیلوبایت
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