یه سوال : چرا لانس اولانوف سردبیر پی سی مگزین بلو ری را یک تکنولوژی محکوم به فنا میداند؟؟؟
A year and a half ago I declared Blu-ray a doomed technology. It's still around. Of course, so is HD DVD. The war of wills between Sony (Blu-ray) and Toshiba (HD DVD) has, if anything, deepened. And much to my chagrin, both formats are gaining traction in the marketplace.
This high-def battle will end badly.
Each format has a host of media companies backing it, and read-only and burnable Blu-ray or HD DVD drives are now appearing in notebooks and desktops. The players have also improved, becoming thinner, faster, and cheaper. Amazingly, a couple of companies (Samsung and LG) have rolled out dual-format players, which, to my mind, only feeds the dysfunction. Major retailers, such as Wal-Mart, however, have chosen sides, throwing their support and marketing behind one format or the other.
In the meantime, Toshiba and its HD DVD partners, and Sony and its Blu-ray partners, continue battling it out in public and not talking in private. I guess they're not interested in solving this mess.
In the meantime, I do not see consumers flocking to either format—media or player—this holiday season. Players that handle both HD media, as well as traditional DVDs, may help consumers make a choice. People are likely to buy a high-def player when their old DVD player burns out (set-top DVD players seem to have a life span of about five years). Imagine the anxiety consumers would experience if they had to make that format choice today. If they've recently bought a PC with a built-in HD player, they may match that format when choosing a set-top player. For example, if they've got a Dell PC with a Blu-ray player, they may opt for a Sony Blu-ray set-top. If this will be people's holiday shopping rationale, the winner of the HD format war could be the company that makes the most PC deals and sells the most HD-equipped systems.
I honestly don't know who will persevere, since I never expected the war to last this long. Some could argue that a multiformat world could continue indefinitely, with no ill effects for consumers, the companies that make these players, or the media companies that burn their movies to different format optical discs. Look at operating systems. In the early days, we had Windows, Macintosh, and OS/2 systems. The latter, IBM's once-beloved and powerful OS, always trailed in popularity and adoption, and eventually it died. These days, most people choose between Windows and Mac (Linux's OS share is minute). Essentially, both OSs let you do the same things, but there are vast differences in both form and function between the platforms. Each offers its own different—and very real—benefits. The Mac is for people who want the utmost simplicity, a closed ecosystem, and almost zero virus, Trojan, and spyware risk. Windows is more powerful, full-featured, and customizable, with far more app support and a richer gaming experience. With the Mac, you get consistency and elegance of design. The same cannot always be said of PCs.
So, what are the differences between Blu-ray and HD DVD? There do seem to be some. For example, you can burn 50GB disks with Blu-ray, while HD DVD has a 30GB limit. Each adds interactive menus and connections to updated Internet content, but those menus are ultimately built by movie studios, and no single large entity creates a consistent experience in either format. For consumers, in the end, there's no difference beyond the names. Blu-ray and HD DVD are essentially two catchy trademarked names used to describe the exact same thing: high-capacity optical storage. Consumers are likely to see this battle as nothing more than a turf war between two giant companies.
It's certainly not a battle between good and evil, or even average and mediocre. With nothing really differentiating their HD offerings, Sony and Toshiba have been reduced to a Friendster-like approach to sales. They tout their friends at Target and Wal-Mart and Warner and Paramount and Blockbuster. I can just hear them saying, "My friends are better than your friends." This is not a compelling argument for consumers, who do not choose just one movie studio, retail outlet, or video-rental provider. It's lunacy and, unfortunately, it will not end anytime soon. In fact, one Toshiba rep told me that even if the two sides do shock the world and kiss and make up, creating one cohesive format could take a year and a half. That's a long way off, but the longer these companies wait, the more time we have to tack on to that 18-month exit plan.
I'm officially retracting my statement that Blu-ray is doomed. Common sense is another matter.
کد:
http://www.pcmag.com/article2/0,2704,2199026,00.asp
نظرات کاربران سایت pcmag
کد:
http://discuss.pcmag.com/forums/1004387706/ShowPost.aspx
