سلام
دوستان من تو ترجمه این متن گیر کردم میشه کمکم کنید :
دوستان اون قسمتهایی که قرمزش کردم می دونم ترجمه کنم ولی فقط این چند کلمه هستند که تو این متن شک دارم و اگر میشه این کلمات رو هم به من بگید
معنی این کلمات چیه ؟ و معنی قسمت قرمز رنگ متن چی میشه؟
significance : ترجمه خودم معنی دار بودن یا اهمیت داشتنه ولی فکر کنم تو متن معنیش یه چیز دیگه میشه
weird : من عجیب و غریب یا متفاوت بودن معنیش کردم ولی دقیق نمی دونم تو این متن یعنی چی
standing out و stand out : خیلی گشتم ولی معنی که به متن بخوره رو پیدا نکردم
اگه امکان داره برای هر کسی ترجمه قسمت قرمز رنگ برام بسیار مهمه خواهشا کمک کنید.متن درمورد بازاریابی اینترنتی هست
You've started your own business, and you need customers.
In the 21st Century people are going to come to you and
say, the way to get customers is to get into search engines.
You have to rank. You have to rank on Google.
So you go and you hire.
What we in the industry call a search nerd.
And that person goes off and does mysterious
stuff to help you move up in the rankings,
and they send you a bill once a month and that's about all you know about it.
And then, for the rest of the lifetime of your
business, you wake up in the middle of the night screaming
because of one of two things.
Either A, you're not ranking yet, or B, you're ranking in Google,
and you're terrified that for some reason you're going to lose that ranking.
Because as it turns out, Google specifically,
or a couple of search engines generally,
are driving all of your customers to you, and that's your only source of business.
So, what's wrong?
Why has this changed?
Because this is not the way marketing used to work.
What's changed is that the existence of search engines,
have really altered the dynamic of marketing.
We've chased search engines into this weird corner
where all we focus on is on rankings.
And we've forgotten about the rest of marketing.
There's a lot more to marketing than search, even today.
It's part of this very complex cycle.
And, that complex cycle works to your advantage, it's not a disadvantage.
It's important to keep that in mind.
One way to look at it, and the way that I generally look at marketing,
is that marketing is all about significance, and
search engines, all they want to do, is deliver significance.
They're just trying to do what works at the core of marketing and always has.
And if you keep in mind that marketing is about significance, then
you can start to understand that what marketing is really about is
showing yourself to the weird, making yourself useful and using those two
things to build significance around you and your company and your brand.
If you look at the definition of significance in
the dictionary, it's the quality of being worth of attention.
I have my own definition that I've adapted
to marketing, which is the quality of being worthy
of attention to people who may never buy from
you but will always spread the word about you.
And that's very, very important.
And significance is not something that you can go out and buy.
You can't make people think you're significance, you can't, significant.
You can't force it.
You have to invite it.
And you invite significance by standing out to those
who are compelled to respond, what I call the
weird, and what Seth Godin originally called the weird
in a great book called We Are All Weird.
You also establish signifigance by making yourself useful. Think about things like velcro. You want to really aspire to reach the point where you are so useful, that people just assume you're there. You become a utility. And, you can close the loop by deliberately reaping the rewards. You don't want to just sit there and wait for people to land on your doorstep once you've done all this work. You want to make sure that they do land there, and make it easy for them. So I'll start by talking a little bit about the weird. Significance must involve you standing out to the weird.
Now there's two kinds of weird right, there's weird like me, grown men who play games like Dungeons and Dragons. And then there's weird that just separate your potential customers from the enormous crowd in which they live. You can try to sell to all the people out there. And I'm sure if you've worked in a business or run your own business, you've had some time where you've looked at things and said, there are a million other people out there saying the same thing, hearing the same thing. How do I get to my customers? The way you do it is by refusing to hang out with the crowd.
نوشته شده توسط Sh4|)0w
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